Meredith AE McGriff, PhD

The Consultancy: Why 'Caught Up In Clay'?

I chose this metaphor because it embodies the essence of transformation and resilience. Much like life itself, clay is inherently malleable, allowing itself to be shaped and molded by the careful intentions of our hands. This mirrors the adaptability required to navigate the complexities of modern professional life.

But the transformative journey extends beyond this initial pliability. When subjected to the intense heat of a kiln, clay it gains strength and durability - similar to the challenges and hardships that humans endure, ultimately emerging stronger and more resilient. This parallels the challenges both people and organizations often face; and like clay in the fire, we can discover our inner fortitude, forging a steadfast spirit and emerging more resilient. 

If this perspective resonates, let's connect - find me on LinkedIn or fill out my contact form.

Applied Work

Education & Background

I hold an MA and PhD in Folkloristics from Indiana University. My doctoral research examined the occupational folklore of creative communities—the informal structures and traditions that inform how communities are built, and how people collaborate. This scholarship has become the backbone of my people-first leadership style. 

From my tenure as Director of Membership and Information Systems at the American Folklore Society (2016–2022) to my current service as a founding board member for the Northern Indiana Clay Alliance, my objective remains consistent: to foster sustainable growth through strategic, human-centered collaboration.

The Intersection of Brand & Systems

Currently, I serve as Director of Technology and Communications for the Financial Women’s Association, where I lead strategic initiatives to modernize our communications ecosystem and refine internal workflows for maximum operational efficiency. This includes utilizing my expertise in right-sizing technology to ensure our tools serve the authentic voice of our professional community, while expanding our organizational impact. In this role, I also coordinate strategic programmatic initiatives, including our international conferences, to ensure a cohesive brand narrative and productive collaboration across our increasingly global professional community.

Entrepreneurship & Leadership

My approach is also informed by a strong entrepreneurial background. As the co-founder and former CEO of Hoosier Films (2018-2023), and co-founder and Chief Brand Officer for Collabrix, I have navigated the complexities of both the SaaS startup world and film distribution. These roles have honed my ability to build resilient brand architectures and strategic workflows from the ground up, particularly in the early stages of business development.

Strategic Agility

After years of experience working for non-profits, startups, and cultural organizations, I have learned how to make big things happen, even with limited resources. I am a quick learner and an analytical thinker committed to leveraging my expertise to advance an organization’s mission. 

If this perspective on community, brand, and systems resonates with your organization's mission, I’d welcome a conversation. Connect with me on LinkedIn or fill out my contact form.

Portfolio Highlights

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Ethnographic Research

My ethnographic research focuses on the occupational folklore of creative communities, specifically exploring how creatives build systems of support within their professional communities. While my scholarship is rooted in the arts, these informal structures of collaboration offer vital insights into how any modern organization has the potential thrive. 

My research interests include:

• artistic and creative communities

• arts start-ups

• occupational folklore

• queer folkloristics

• embodiment

• the interplay of informal and institutional knowledges

If you’re working on a related initiative, I’d be glad to discuss a consultation or collaboration. Please fill out my contact form.

Selected Publications

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