Executive Strategy: Brand architecture, strategic planning, budget alignment, and cross-sector leadership
Communication Mastery: Public speaking, high-stakes publications, organizational voice & messaging, and narrative strategy
Operational Systems: Process efficiency, workflow audit & restructuring, sustainable tech right-sizing
Human-First Management: Cultural alignment, community building, and inclusive team supervision
PhD, Folklore Studies + art history minor
Indiana University, 2016
MA, Folklore Studies + certificate in public practice
Indiana University, 2014
BFA Ceramics + BA Japanese Language & Culture
Ball State University, 2007
Financial Women's Association, 2023-present
Leading initiatives to optimize brand strategy and technology for organizational advancement. In first year, facilitated streamlined operations and the implementation of critical technological solutions to meet the evolving needs of the association, leading to 25% savings on staff time.
Key areas of responsibility include:
Brand development, strategy, and implementation
CRM management and online user experience
Communications, including newsletter to 7.4k+ recipients
Virtual and In-Person technology coordination
Collabrix, 2022-present
Collabrix is a SaaS startup revolutionizing the film industry with innovative collaboration and workflow management tools for video production. As the CBO, I provide oversight on brand, UI/UX, marketing, design, and communications.
freelance, 2003–present
Independent contractor providing small nonprofit organizations with brand development, print and web design services, and more. Projects include development of new branding, and/or integration of existing branding on websites and marketing materials, plus print materials for performances, conferences, art exhibits, and more.
Hoosier Films, 2019–2023
Led development of multi-platform regional film distribution company from the ground up with a small team of filmmakers and developers. Primarily responsible for research, user experience, communications, community outreach, event planning, and partnership development.
Hoosier Films’ services included:
Streaming (SVoD and TVoD, web app & Roku integration)
Monthly theatrical releases in venues across the state
Annual 3-day film festival featuring 35+ regional films
Mobile Cinema – tiny theater designed to facilitate short film screenings at local festivals and art fairs (under development)
American Folklore Society, 2016–2022
Extensive scope of responsibilities including online platform and database development, interface design/testing, user research, survey development, data analysis, communications, membership management, financial processing, and event planning.
Major projects included:
AFS Annual Meeting Management Systems
Notable Folklorists of Color
What is Folklore? website and Find an Expert directory
Institute for Advanced Study, Indiana University, 2016
Managed financial, promotional, and logistical aspects of special projects, including the Institute’s NEH Summer Institute. Responsibilities included event planning, website management, communications, graphic design, marketing, purchasing, and grant budget tracking/oversight.
Enterprise Systems & Migration: Strategic administration of Google Workspace, Microsoft 365, and Dropbox; includes leading infrastructure selection and data migration to align with organizational needs
Digital Infrastructure: End-to-end selection, implementation, and management of CMS (WordPress, Duda, Shopify) and CRM/AMS (NeonCRM, GrowthZone, Your Membership, and proprietary platforms)
Web Strategy & Technical Literacy: Proficiency in HTML, CSS, and PHP to support custom environments and high-level system troubleshooting
Database Architecture: 20+ years designing custom relational databases, from legacy environments (FileMaker Pro, Access) to modern low-code solutions (Zoho Creator/Deluge).
Integrated Design Systems: 20+ years in Adobe Creative Suite (Photoshop, InDesign, etc), multimedia documentation (photo, audio, and video) and supervision, and social media workflow management
3rd place and Best Business Plan, B-Start 2019 Cohort Demo Day Pitch Competition
Archie Green Fellowship, American Folklife Center, Library of Congress, 2018-19
Professional Development Grant, Indiana Univ. Bloomington Professional Council, 2018
Distinguished Service Award, IU Department of Folklore & Ethnomusicology, 2015
Warren E. Roberts Prize for Best Student Paper in Folk Art, Folk Arts Section of the American Folklore Society, 2014
Advancing Folkloristics. Jesse A. Fivecoate, Kristina Downs, and Meredith A.E. McGriff, editors. Indiana University Press, 2021.
The Michiana Potters: Art, Collaboration, and Community in the Midwest. Indiana University Press, 2020.
“Designing Visual Communications”
in What Folklorists Do: Professional Possibilities in Folklore Studies. Indiana University Press, 2021.
“The Future Out of the Past: The Conference on the Future of American Folkloristics” by Jesse A. Fivecoate, Kristina Downs, and Meredith A.E. McGriff, in Folklore in the United States and Canada: An Institutional History. Bloomington: Indiana University Press, 2020.
See a complete list of my publications and presentations >>
Qualitative Methodology: Ethnographic fieldwork, participant observation, and informal knowledge mapping
User Experience (UX): Usability testing, user-centric design, and contextual inquiry (in-home/direct interviews)
Quantitative Analytics: Survey design and data analysis (Qualtrics, SurveyMonkey, and other proprietary systems)
Expertise: Occupational folklore, community development, and informal knowledge systems
Founding Board Member, 2022–present
Providing ongoing advisory on technology systems, facility requirements, grant writing, and early-stage funding initiatives.
Governance: Served as Secretary, 2022-2025
Established the organization’s digital presence, including website development, branding implementation, and the design of a comprehensive membership management system and member directory.
Board member, 2022–present
Serve on the governing board for a member-owned recreational organization. Providing strategic oversight for facility maintenance and capital improvements for club infrastructure. Collaborating on long-range management plans to ensure operational sustainability and asset preservation.
Co-founder, 2020–2023
Guided nonprofit establishment, branding development, prototyping, and planning for user testing of an accessible, interactive database (to include indie films, filmmakers, companies, and venues).
Section Convener, 2017-2020
Led section meetings and facilitated strategic projects, including the administration of section awards. Welcomed and mentored new members (particularly students and young professionals) with LGBTQIA+ identities and/or research interests within the field of folklore studies.
Media & Design Volunteer, 2012–2019
Developed graphic design for marketing and promotional materials to support organizational outreach within the queer community. Provided multi-season event photography and photo editing for performances and community events.